Watches that tell a story – History on the wrist.
ESINE GOLD developed the strategic framework and corporate design for the luxury brand YORK Prince of Schaumburg – Lippe. Originating from SL LLUMAR, a company specializing in car films, the ideas for the new luxury segment brand were developed under the name YORK, Prince of Schaumburg – Lippe.
For the existing brand SL LUMAR, a relaunch was developed, and simultaneously, the new “YORK” brand was established by the designer.
The design of the following visible products is based on the foundational branding developed by GESINE GOLD and utilizes the element of storytelling: Brands must tell stories.
CREDITS: Image rights belong to York Prince zu Schaumburg – Lippe and exemplify the look and feel of the brand in application.
“WATCHES THAT TELL A STORY – Made in Schaumburg York Prince zu Schaumburg-Lippe”
York Prince zu Schaumburg-Lippe continues the illustrious traditions of his family with his brand YORK, “making history wearable on the wrist.” By combining noble heritage, timeless design, gold, and established technology, YORK enters an entirely new field in the watch industry.
As part of the brand positioning, each watch series has its own distinctive story from the House of Schaumburg-Lippe and is limited to 99 pieces. For instance, the series “Fort der Lippe” recounts the historical development of Portugal’s independence under the command of Count Wilhelm zu Schaumburg-Lippe.
A sporty chronograph series draws historical reference to the achievements of Maximilian Prince zu Schaumburg-Lippe, a racing driver from the 1930s. Victories at Spa-Francorchamps and Le Mans earned him the nickname “Prince Sause.”
YORK PRINCE OF SCHAUMBURG-LIPPE
brand workshop
analysis
brand vision
Brand Strategy
Corporate Identity Beratung
Corporate design development
Watches that tell a story – History on the wrist.
ESINE GOLD developed the strategic framework and corporate design for the luxury brand YORK Prince of Schaumburg – Lippe. Originating from SL LLUMAR, a company specializing in car films, the ideas for the new luxury segment brand were developed under the name YORK, Prince of Schaumburg – Lippe.
For the existing brand SL LUMAR, a relaunch was developed, and simultaneously, the new “YORK” brand was established by the designer.
The design of the following visible products is based on the foundational branding developed by GESINE GOLD and utilizes the element of storytelling: Brands must tell stories.
CREDITS: Image rights belong to York Prince zu Schaumburg – Lippe and exemplify the look and feel of the brand in application.
“WATCHES THAT TELL A STORY – Made in Schaumburg York Prince zu Schaumburg-Lippe”
York Prince zu Schaumburg-Lippe continues the illustrious traditions of his family with his brand YORK, “making history wearable on the wrist.” By combining noble heritage, timeless design, gold, and established technology, YORK enters an entirely new field in the watch industry.
As part of the brand positioning, each watch series has its own distinctive story from the House of Schaumburg-Lippe and is limited to 99 pieces. For instance, the series “Fort der Lippe” recounts the historical development of Portugal’s independence under the command of Count Wilhelm zu Schaumburg-Lippe.
A sporty chronograph series draws historical reference to the achievements of Maximilian Prince zu Schaumburg-Lippe, a racing driver from the 1930s. Victories at Spa-Francorchamps and Le Mans earned him the nickname “Prince Sause.”
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Contact us today to embark on the journey together, to build your luxury brand and transform it into a true icon of luxury – because true beauty resides in the details, and at Gesine Gold Branding, we specialize in uncovering precisely that beauty and communicating your quality and values, so that you can become a shining star in the premium and luxury segment!
We look forward to an informal initial conversation over a cup of tea in the living room of the Grandhotel Vier Jahreszeiten or simply a Zoom call with you.
