Wiener Coffeehouse Tradition meets Tucholsky.
The Thalia Theater in Hamburg received a new gastronomy concept: a coffeehouse in the Viennese coffeehouse tradition. GESINE GOLD was commissioned to develop the corporate design for this extravagant cultural venue: “Die Weltbühne” (The World Stage). The developed corporate design is inspired by Cassandre, Tucholsky, and the 1930s.
“The Art and Theater Behind the Stage,” is the claim we developed, integrated into the visual identity. A Latin motto. The logo symbolizes the Muse, the Thalia. For this, the branding agency executed a clever maneuver. The continents of the globe were slightly shifted to visually create the bust of a barefooted woman with curly hair looking downward. The wordmark is derived from the drawing, and the corporate colors harmonize with the architectural color palette.
The architectural design comes from Stephen Williams. “Vibrant architecture is not exhausted solely in its construction but only begins to have an effect as a site for human interaction. When people come together, when they are completely present and naturally make spaces their own, in a game of discovery and communication—on the stage beyond the theater.
The challenge was to make the spirit of a coffeehouse tangible in the space, a timeless sanctuary and a place for communication at the same time. A double-sided bench element in the center gives the space new structure, tranquility, and composure. Nooks are created where one can withdraw—a space for whispers and conspiratorial chats.
The counter is covered in copper. Benches and chairs are upholstered in unobtrusive cognac-colored leather. The bench height was intentionally set low, offering a generous (shoulder-level) view of the action.
A piano in the corner exudes spontaneity. One can casually play the keys whenever the mood strikes.
Everything follows the fundamental principle of creating an open atmosphere—quick to engage in conversation, with the possibility of retreating just as quickly. Architecture to lean on, intentionally remaining in the background.
“An overly designed restaurant is like a third person at a quiet dinner for two,” explains Stephen Williams. “We wanted to create a social space where communication can unfold, overcoming invisible thresholds, and therefore being democratic down to the last detail: A reflection of life lived.” (Source / Stephen Williams)
PHOTOGRAPHY: THALIA THEATER: Andreas Praefcke (creative commons)
PHOTOGRAPHY: WELTBÜHNE: http://thomasschweigert.com
ARCHITECTURE: http://www.stephenwilliams.com
Weltbühne / Thalia
brand workshop
analysis
brand vision
Brand Strategy
Corporate Identity Beratung
Corporate design development
Wiener Coffeehouse Tradition meets Tucholsky.
The Thalia Theater in Hamburg received a new gastronomy concept: a coffeehouse in the Viennese coffeehouse tradition. GESINE GOLD was commissioned to develop the corporate design for this extravagant cultural venue: “Die Weltbühne” (The World Stage). The developed corporate design is inspired by Cassandre, Tucholsky, and the 1930s.
“The Art and Theater Behind the Stage,” is the claim we developed, integrated into the visual identity. A Latin motto. The logo symbolizes the Muse, the Thalia. For this, the branding agency executed a clever maneuver. The continents of the globe were slightly shifted to visually create the bust of a barefooted woman with curly hair looking downward. The wordmark is derived from the drawing, and the corporate colors harmonize with the architectural color palette.
The architectural design comes from Stephen Williams. “Vibrant architecture is not exhausted solely in its construction but only begins to have an effect as a site for human interaction. When people come together, when they are completely present and naturally make spaces their own, in a game of discovery and communication—on the stage beyond the theater.
The challenge was to make the spirit of a coffeehouse tangible in the space, a timeless sanctuary and a place for communication at the same time. A double-sided bench element in the center gives the space new structure, tranquility, and composure. Nooks are created where one can withdraw—a space for whispers and conspiratorial chats.
The counter is covered in copper. Benches and chairs are upholstered in unobtrusive cognac-colored leather. The bench height was intentionally set low, offering a generous (shoulder-level) view of the action.
A piano in the corner exudes spontaneity. One can casually play the keys whenever the mood strikes.
Everything follows the fundamental principle of creating an open atmosphere—quick to engage in conversation, with the possibility of retreating just as quickly. Architecture to lean on, intentionally remaining in the background.
“An overly designed restaurant is like a third person at a quiet dinner for two,” explains Stephen Williams. “We wanted to create a social space where communication can unfold, overcoming invisible thresholds, and therefore being democratic down to the last detail: A reflection of life lived.” (Source / Stephen Williams)
PHOTOGRAPHY: THALIA THEATER: Andreas Praefcke (creative commons)
PHOTOGRAPHY: WELTBÜHNE: http://thomasschweigert.com
ARCHITECTURE: http://www.stephenwilliams.com
Post teilen:
Weitere Projekte
Contact us today to embark on the journey together, to build your luxury brand and transform it into a true icon of luxury – because true beauty resides in the details, and at Gesine Gold Branding, we specialize in uncovering precisely that beauty and communicating your quality and values, so that you can become a shining star in the premium and luxury segment!
We look forward to an informal initial conversation over a cup of tea in the living room of the Grandhotel Vier Jahreszeiten or simply a Zoom call with you.
