From Castle to Brand.
Prince Alexander zu Schaumburg-Lippe commissioned the agency to transform “Schloss Bückeburg” and “Fürst Schaumburg” into a brand. Schloss Bückeburg is the ancestral seat of the House of Schaumburg-Lippe.
For the strategic brand development, a subtle artistic elevation of the “princely lifestyle” was utilized. The brand values of the castle encompass lived tradition, culture, old values, enjoyment, and selection.
In the design process, the essential task in branding is always to translate the essence of the corporate personality into the visual realm. And this applies to every detail. Therefore, the brand development for Schloss Bückeburg revolved around a love for detail, tradition, old values, and a deep exploration of the castle’s history.
Defining the visions and values of this traditional enterprise for the future was undertaken, and since 2004, it has been gradually implemented. In close collaboration with Prince Alexander zu Schaumburg-Lippe and the princely administration, a comprehensive brand development was created. This includes elements like the word-image mark combination, the corporate design (typefaces, color palettes, visual language for the umbrella brand and sub-brands such as the “Fürstliche Hofreitschule,” “Fürstliche Forstamt,” and “Hofkammer”), and the packaging design of products.
The developed products and projects in the packaging design domain include a series of beverages (sparkling wine, secco, red wine, white wine), coffee, chocolate, honey, and game specialties from the private hunting grounds. The range of products continues to expand.
The primary color tone of the corporate design is a gold hue. It is accompanied by deep dark brown, chamois tone, and Hermes orange, with each color defining specific subjects. The corporate design color palette was directly derived from the colors of the castle’s architecture. These colors are also reflected in various differentiated finishing techniques in the packaging design realm.
The branding project began in 2004 and is ongoing.
SCHLOSS BÜCKEBURG / FÜRST SCHAUMBURG
brand workshop
analysis
brand vision
Brand Strategy
Corporate Identity Beratung
Corporate design development
Produktentwicklung/Packaging
Corporate Websites
From Castle to Brand.
Prince Alexander zu Schaumburg-Lippe commissioned the agency to transform “Schloss Bückeburg” and “Fürst Schaumburg” into a brand. Schloss Bückeburg is the ancestral seat of the House of Schaumburg-Lippe.
For the strategic brand development, a subtle artistic elevation of the “princely lifestyle” was utilized. The brand values of the castle encompass lived tradition, culture, old values, enjoyment, and selection.
In the design process, the essential task in branding is always to translate the essence of the corporate personality into the visual realm. And this applies to every detail. Therefore, the brand development for Schloss Bückeburg revolved around a love for detail, tradition, old values, and a deep exploration of the castle’s history.
Defining the visions and values of this traditional enterprise for the future was undertaken, and since 2004, it has been gradually implemented. In close collaboration with Prince Alexander zu Schaumburg-Lippe and the princely administration, a comprehensive brand development was created. This includes elements like the word-image mark combination, the corporate design (typefaces, color palettes, visual language for the umbrella brand and sub-brands such as the “Fürstliche Hofreitschule,” “Fürstliche Forstamt,” and “Hofkammer”), and the packaging design of products.
The developed products and projects in the packaging design domain include a series of beverages (sparkling wine, secco, red wine, white wine), coffee, chocolate, honey, and game specialties from the private hunting grounds. The range of products continues to expand.
The primary color tone of the corporate design is a gold hue. It is accompanied by deep dark brown, chamois tone, and Hermes orange, with each color defining specific subjects. The corporate design color palette was directly derived from the colors of the castle’s architecture. These colors are also reflected in various differentiated finishing techniques in the packaging design realm.
The branding project began in 2004 and is ongoing.
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Contact us today to embark on the journey together, to build your luxury brand and transform it into a true icon of luxury – because true beauty resides in the details, and at Gesine Gold Branding, we specialize in uncovering precisely that beauty and communicating your quality and values, so that you can become a shining star in the premium and luxury segment!
We look forward to an informal initial conversation over a cup of tea in the living room of the Grandhotel Vier Jahreszeiten or simply a Zoom call with you.
