Natural products of exquisite quality, developed and manufactured with responsible care for nature.
PRIMAVERA, after a highly successful business evolution, faced the challenge of exploring new markets and target audiences.
The division of markets into a lower-priced broad segment on one hand, and the premium or luxury segments on the other, required a clear yet sensitive repositioning in the upscale lifestyle segment, without losing the brand’s historical foundation – pure nature – and its loyal customer base.
The strategic guidelines and brand concepts developed by GESINE GOLD were: Brand clarity, organization and reduction as a consistent design principle, as well as the fusion of tradition and modernity. A strong visual identity relies on high recognizability and reliable brand structures.
Building upon the excellent original brand foundation, the essence of the brand was sensitively extracted and modernized: Relaunch of the logotype, simplification of illustrations, and creation of a highly memorable wordmark for the target customers.
Primavera
brand workshop
analysis
brand vision
Brand Strategy
Corporate Identity Beratung
Corporate design development
Natural products of exquisite quality, developed and manufactured with responsible care for nature.
PRIMAVERA, after a highly successful business evolution, faced the challenge of exploring new markets and target audiences.
The division of markets into a lower-priced broad segment on one hand, and the premium or luxury segments on the other, required a clear yet sensitive repositioning in the upscale lifestyle segment, without losing the brand’s historical foundation – pure nature – and its loyal customer base.
The strategic guidelines and brand concepts developed by GESINE GOLD were: Brand clarity, organization and reduction as a consistent design principle, as well as the fusion of tradition and modernity. A strong visual identity relies on high recognizability and reliable brand structures.
Building upon the excellent original brand foundation, the essence of the brand was sensitively extracted and modernized: Relaunch of the logotype, simplification of illustrations, and creation of a highly memorable wordmark for the target customers.
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Weitere Projekte
Contact us today to embark on the journey together, to build your luxury brand and transform it into a true icon of luxury – because true beauty resides in the details, and at Gesine Gold Branding, we specialize in uncovering precisely that beauty and communicating your quality and values, so that you can become a shining star in the premium and luxury segment!
We look forward to an informal initial conversation over a cup of tea in the living room of the Grandhotel Vier Jahreszeiten or simply a Zoom call with you.
