A new, Japanese-inspired fabric collection by designer OTTO KERN needed an external presentation.
The launch took place in the context of an already saturated market for fabric collections. Therefore, a branding concept had to be developed that stood out distinctly from the sometimes clichéd advertising campaigns.
The usual concept of presenting a “Pretty model with a scarf” was transformed in favor of an innovative and radical approach.
Photographer Christoph Morlinghaus captured the fabrics flowing in an aquarium alongside goldfish. This conveyed the idea of delicate and subtle Japanese fabrics.
Further refinement involved working with highly glossy and extremely matte finishes, resulting in a distinctive feature of the branding and the entire product presentation.
CREDITS:
Photography by Christoph Morlinghaus, Miami
Catalog stills by Klaus Stemmler
Otto Kern
brand workshop
analysis
brand vision
Brand Strategy
Corporate Identity Beratung
Corporate design development
Produktentwicklung/Packaging
A new, Japanese-inspired fabric collection by designer OTTO KERN needed an external presentation.
The launch took place in the context of an already saturated market for fabric collections. Therefore, a branding concept had to be developed that stood out distinctly from the sometimes clichéd advertising campaigns.
The usual concept of presenting a “Pretty model with a scarf” was transformed in favor of an innovative and radical approach.
Photographer Christoph Morlinghaus captured the fabrics flowing in an aquarium alongside goldfish. This conveyed the idea of delicate and subtle Japanese fabrics.
Further refinement involved working with highly glossy and extremely matte finishes, resulting in a distinctive feature of the branding and the entire product presentation.
CREDITS:
Photography by Christoph Morlinghaus, Miami
Catalog stills by Klaus Stemmler
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Contact us today to embark on the journey together, to build your luxury brand and transform it into a true icon of luxury – because true beauty resides in the details, and at Gesine Gold Branding, we specialize in uncovering precisely that beauty and communicating your quality and values, so that you can become a shining star in the premium and luxury segment!
We look forward to an informal initial conversation over a cup of tea in the living room of the Grandhotel Vier Jahreszeiten or simply a Zoom call with you.
