„PER UNITAS IN NECESSARIIS CUM PUGNA PRO LIBERTATEM ORBIS SIC CLAUDET“
For the ORBIS group and its locations in Hamburg and London, the agency developed a complete brand, starting from strategic positioning, the development of the word-image logo, corporate design, web design, all the way to branding in physical space with the design of office spaces and wayfinding systems.
In the service segments of “Tax Consulting,” “Legal Consulting,” and “Trust Services,” there is a wealth of consulting offerings. The goal of brand development for the ORBIS group was to generate REMARKABILITY for the business model in the market and to create MOMENTUM through comprehensive, holistic branding.
Creating MOMENTUM for a service is a particular challenge, as no “tangible” products are being created. Communication must focus entirely on symbolism to generate conviction and enthusiasm in a fraction of a second.
Research revealed that competitors typically operate within standard communication frameworks and static visualizations. Particularly standardized, interchangeable websites dominate the landscape. For example, asset-managing trust companies (e.g., real estate and shipping fund companies) depict their asset management classes like ships, real estate, etc.
Differentiation and the formation of the ORBIS brand core begin with the partners and executives. In this specific market segment, it’s about TRUST and lived VALUES. At the same time, this business demands audacity and power, as well as elegance, finesse, sensitivity, and an understanding of style.
Corporate Website:
CREDITS: Portrait of Dr. Werner Müller: Peter Hönnemann
http://peter-hoennemann.de/portrait#73
CREDITS: Portrait of Anina Lau: Andreas Kayales
CREDITS: Photography of stills and architecture
ORBIS-GROUP HAMBURG & LONDON
brand workshop
analysis
brand vision
Brand Strategy
Corporate Identity Beratung
Corporate design development
Produktentwicklung/Packaging
Corporate Architecture
Corporate Websites
„PER UNITAS IN NECESSARIIS CUM PUGNA PRO LIBERTATEM ORBIS SIC CLAUDET“
For the ORBIS group and its locations in Hamburg and London, the agency developed a complete brand, starting from strategic positioning, the development of the word-image logo, corporate design, web design, all the way to branding in physical space with the design of office spaces and wayfinding systems.
In the service segments of “Tax Consulting,” “Legal Consulting,” and “Trust Services,” there is a wealth of consulting offerings. The goal of brand development for the ORBIS group was to generate REMARKABILITY for the business model in the market and to create MOMENTUM through comprehensive, holistic branding.
Creating MOMENTUM for a service is a particular challenge, as no “tangible” products are being created. Communication must focus entirely on symbolism to generate conviction and enthusiasm in a fraction of a second.
Research revealed that competitors typically operate within standard communication frameworks and static visualizations. Particularly standardized, interchangeable websites dominate the landscape. For example, asset-managing trust companies (e.g., real estate and shipping fund companies) depict their asset management classes like ships, real estate, etc.
Differentiation and the formation of the ORBIS brand core begin with the partners and executives. In this specific market segment, it’s about TRUST and lived VALUES. At the same time, this business demands audacity and power, as well as elegance, finesse, sensitivity, and an understanding of style.
Corporate Website:
CREDITS: Portrait of Dr. Werner Müller: Peter Hönnemann
http://peter-hoennemann.de/portrait#73
CREDITS: Portrait of Anina Lau: Andreas Kayales
CREDITS: Photography of stills and architecture
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Contact us today to embark on the journey together, to build your luxury brand and transform it into a true icon of luxury – because true beauty resides in the details, and at Gesine Gold Branding, we specialize in uncovering precisely that beauty and communicating your quality and values, so that you can become a shining star in the premium and luxury segment!
We look forward to an informal initial conversation over a cup of tea in the living room of the Grandhotel Vier Jahreszeiten or simply a Zoom call with you.
