Serving the Brilliant.
GESINE GOLD Branding was commissioned to develop the wordmark and select print production processes for the company “LightCouture”.
The development of a distinct trademark symbol followed a strategic consideration of merging product attributes and the term “LightCouture” into a strategic anchor for the new branding.
The brand communication is achieved through a subtle yet easily comprehensible wordmark design for end consumers: the emphasis on stroke widths in “Light” is diametrically opposite to the other meaning of “Light”, creating a deliberately employed, visually striking contrast. Additionally, it accentuates the subject, as it pertains to tailored lighting concepts.
The tagline “Serving the Brilliant” is proportionally related to the wordmark and is printed in gold or executed in gold hot foil embossing. The combination of typography in the composite wordmark emphasizes the company’s values.
PHOTOGRAPHY:
Lightcouture
brand workshop
analysis
brand vision
Brand Strategy
Corporate Identity Beratung
Corporate design development
Serving the Brilliant.
GESINE GOLD Branding was commissioned to develop the wordmark and select print production processes for the company “LightCouture”.
The development of a distinct trademark symbol followed a strategic consideration of merging product attributes and the term “LightCouture” into a strategic anchor for the new branding.
The brand communication is achieved through a subtle yet easily comprehensible wordmark design for end consumers: the emphasis on stroke widths in “Light” is diametrically opposite to the other meaning of “Light”, creating a deliberately employed, visually striking contrast. Additionally, it accentuates the subject, as it pertains to tailored lighting concepts.
The tagline “Serving the Brilliant” is proportionally related to the wordmark and is printed in gold or executed in gold hot foil embossing. The combination of typography in the composite wordmark emphasizes the company’s values.
PHOTOGRAPHY:
Post teilen:
Weitere Projekte
Contact us today to embark on the journey together, to build your luxury brand and transform it into a true icon of luxury – because true beauty resides in the details, and at Gesine Gold Branding, we specialize in uncovering precisely that beauty and communicating your quality and values, so that you can become a shining star in the premium and luxury segment!
We look forward to an informal initial conversation over a cup of tea in the living room of the Grandhotel Vier Jahreszeiten or simply a Zoom call with you.
