The hotel Vier Jahreszeiten (four seasons, HVJ) was the finest grand hotel of its era, where the world convened. This is a quality aspiration that Friedrich Haerlin, the founding father, established in 1897. The Peters couple continued this claim with passion, heart, culture and style.
The history and myth of the 4 Seasons Hotel is an expression of absolute refinement. The 4 Seasons Hotel has always been regarded as the ultimate benchmark for luxury. We are now transforming this hotel into a licensable brand with its own products.
The Gesine Gold Branding Agency has been tasked with developing a new word-image combination, the corporate design, and the new Hotel Vier Jahreszeiten products. The goal is to carefully transfer tradition into modernity and convey the brand values through their own products. Attached are the initial products, such as the new HVJ red and white wine, HVJ honey, scented candles, and the new coffee.
The German luxury brand expert and qualified communication designer Gesine Gold conceptualised and developed the holistic strategic rebranding of the Grandhotel Vier Jahreszeiten brand. Since 2017, she has been supporting this holistic process with her strategic approach THE LUXURY STRATEGY.
Her corporate design manual implies all the corporate identity rules she has developed. Based on the corporate design manual, she also conceptualised and designed the HVJ corporate products and accompanied them through the production process. This strategic reorientation through rebranding combines tradition with modernity and is extremely successful.
The collaboration continues. Gesine Gold meets her exclusive clients from all over the world for tea in the Wohnhalle and is now also a partner of the Grandhotel Vier Jahreszeiten, Hamburg. She will be happy to meet you for a non-binding initial consultation at the golden table in the living room of the Grandhotel.
Gesine Gold – Rebranding, Corporate Design Entwicklung und Produktentwicklung Hotel Vier Jahreszeiten, Hamburg
THE HOTEL VIER JAHRESZEITEN
brand workshop
analysis
brand vision
Brand Strategy
Corporate Identity Consulting
Corporate design development
Product development / Packaging
The hotel Vier Jahreszeiten (four seasons, HVJ) was the finest grand hotel of its era, where the world convened. This is a quality aspiration that Friedrich Haerlin, the founding father, established in 1897. The Peters couple continued this claim with passion, heart, culture and style.
The history and myth of the 4 Seasons Hotel is an expression of absolute refinement. The 4 Seasons Hotel has always been regarded as the ultimate benchmark for luxury. We are now transforming this hotel into a licensable brand with its own products.
The Gesine Gold Branding Agency has been tasked with developing a new word-image combination, the corporate design, and the new Hotel Vier Jahreszeiten products. The goal is to carefully transfer tradition into modernity and convey the brand values through their own products. Attached are the initial products, such as the new HVJ red and white wine, HVJ honey, scented candles, and the new coffee.
The German luxury brand expert and qualified communication designer Gesine Gold conceptualised and developed the holistic strategic rebranding of the Grandhotel Vier Jahreszeiten brand. Since 2017, she has been supporting this holistic process with her strategic approach THE LUXURY STRATEGY.
Her corporate design manual implies all the corporate identity rules she has developed. Based on the corporate design manual, she also conceptualised and designed the HVJ corporate products and accompanied them through the production process. This strategic reorientation through rebranding combines tradition with modernity and is extremely successful.
The collaboration continues. Gesine Gold meets her exclusive clients from all over the world for tea in the Wohnhalle and is now also a partner of the Grandhotel Vier Jahreszeiten, Hamburg. She will be happy to meet you for a non-binding initial consultation at the golden table in the living room of the Grandhotel.
Gesine Gold – Rebranding, Corporate Design Entwicklung und Produktentwicklung Hotel Vier Jahreszeiten, Hamburg
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Contact us today to embark on the journey together, to build your luxury brand and transform it into a true icon of luxury – because true beauty resides in the details, and at Gesine Gold Branding, we specialize in uncovering precisely that beauty and communicating your quality and values, so that you can become a shining star in the premium and luxury segment!
We look forward to an informal initial conversation over a cup of tea in the living room of the Grandhotel Vier Jahreszeiten or simply a Zoom call with you.
