The hotel Vier Jahreszeiten (four seasons, HVJ) was the finest grand hotel of its era, where the world convened. This is a quality aspiration that Friedrich Haerlin, the founding father, established in 1897. The Peters couple continued this claim with passion, heart, culture and style.
The history and myth of the 4 Seasons Hotel is an expression of absolute refinement. The 4 Seasons Hotel has always been regarded as the ultimate benchmark for luxury. We are now transforming this hotel into a licensable brand with its own products.
The Gesine Gold Branding Agency has been tasked with developing a new word-image combination, the corporate design, and the new Hotel Vier Jahreszeiten products. The goal is to carefully transfer tradition into modernity and convey the brand values through their own products. Attached are the initial products, such as the new HVJ red and white wine, HVJ honey, scented candles, and the new coffee.
The collaboration is ongoing.
Rebranding, corporate design development, and product development for Hotel Vier Jahreszeiten, Hamburg.
THE HOTEL VIER JAHRESZEITEN
brand workshop
analysis
brand vision
Brand Strategy
Corporate Identity Consulting
Corporate design development
Product development / Packaging
The hotel Vier Jahreszeiten (four seasons, HVJ) was the finest grand hotel of its era, where the world convened. This is a quality aspiration that Friedrich Haerlin, the founding father, established in 1897. The Peters couple continued this claim with passion, heart, culture and style.
The history and myth of the 4 Seasons Hotel is an expression of absolute refinement. The 4 Seasons Hotel has always been regarded as the ultimate benchmark for luxury. We are now transforming this hotel into a licensable brand with its own products.
The Gesine Gold Branding Agency has been tasked with developing a new word-image combination, the corporate design, and the new Hotel Vier Jahreszeiten products. The goal is to carefully transfer tradition into modernity and convey the brand values through their own products. Attached are the initial products, such as the new HVJ red and white wine, HVJ honey, scented candles, and the new coffee.
The collaboration is ongoing.
Rebranding, corporate design development, and product development for Hotel Vier Jahreszeiten, Hamburg.
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Weitere Projekte
Contact us today to embark on the journey together, to build your luxury brand and transform it into a true icon of luxury – because true beauty resides in the details, and at Gesine Gold Branding, we specialize in uncovering precisely that beauty and communicating your quality and values, so that you can become a shining star in the premium and luxury segment!
We look forward to an informal initial conversation over a cup of tea in the living room of the Grandhotel Vier Jahreszeiten or simply a Zoom call with you.
