Bar Hamburg. City of Hamburg. Gateway to the World.
The Bar Hamburg project is a very Hanseatic endeavor. Gesine Gold was entrusted with the comprehensive branding.
From the outset, it was clear that this branding project was more than just a classic corporate design development. It was about creating an entirely new hospitality concept, a new world.
First and foremost, the task was to define the story, visions, and values of the brand, to narrate the grand theme around the name: Bar Hamburg and City of Hamburg. Gateway to the World. Sea, home port, sailors, feeling arrived, comfort, modernity, and tradition. Food and drinks. This distinct world became visible and experiential.
The holistic branding included the word-image mark, color palettes, typefaces, beverage and food menus, wayfinding systems, and the brand in the space. The 2D and 3D aspects of the brand mutually inspired each other, as they emerged together. The spatial situation was interpreted in the flat design, and the corporate design, in turn, influenced the spatial concept (architectural concept by Jan Schawe).
Bar, lounge, restaurant, and deli – later sushi bar – functioned as architecturally separate areas within a shared spatial concept. As a result, a highly distinctive project was realized, becoming a concise brand in the realm of upscale hospitality due to its clear and analytically consistent design language.
Here, guests experienced an extravagant gastronomy as a brand, through an array of subtly maritime-inspired impressions. Similar to a sea voyage. A journey through different layers. Every detail stemmed from the same spirit. Welcome aboard the home port!
Awarded by the Art Directors Club in the Corporate Design category.
CREDITS: Photographs by Gerhard Linnekogel and Jan Wäller.
Bar Hamburg
brand workshop
analysis
brand vision
Brand Strategy
Corporate Identity Consulting
Corporate design development
Product development / Packaging
Bar Hamburg. City of Hamburg. Gateway to the World.
The Bar Hamburg project is a very Hanseatic endeavor. Gesine Gold was entrusted with the comprehensive branding.
From the outset, it was clear that this branding project was more than just a classic corporate design development. It was about creating an entirely new hospitality concept, a new world.
First and foremost, the task was to define the story, visions, and values of the brand, to narrate the grand theme around the name: Bar Hamburg and City of Hamburg. Gateway to the World. Sea, home port, sailors, feeling arrived, comfort, modernity, and tradition. Food and drinks. This distinct world became visible and experiential.
The holistic branding included the word-image mark, color palettes, typefaces, beverage and food menus, wayfinding systems, and the brand in the space. The 2D and 3D aspects of the brand mutually inspired each other, as they emerged together. The spatial situation was interpreted in the flat design, and the corporate design, in turn, influenced the spatial concept (architectural concept by Jan Schawe).
Bar, lounge, restaurant, and deli – later sushi bar – functioned as architecturally separate areas within a shared spatial concept. As a result, a highly distinctive project was realized, becoming a concise brand in the realm of upscale hospitality due to its clear and analytically consistent design language.
Here, guests experienced an extravagant gastronomy as a brand, through an array of subtly maritime-inspired impressions. Similar to a sea voyage. A journey through different layers. Every detail stemmed from the same spirit. Welcome aboard the home port!
Awarded by the Art Directors Club in the Corporate Design category.
CREDITS: Photographs by Gerhard Linnekogel and Jan Wäller.
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Contact us today to embark on the journey together, to build your luxury brand and transform it into a true icon of luxury – because true beauty resides in the details, and at Gesine Gold Branding, we specialize in uncovering precisely that beauty and communicating your quality and values, so that you can become a shining star in the premium and luxury segment!
We look forward to an informal initial conversation over a cup of tea in the living room of the Grandhotel Vier Jahreszeiten or simply a Zoom call with you.
