Bar Hamburg. City of Hamburg. Gateway to the World.
Bei der Bar Hamburg handelt es sich um ein sehr hanseatisches Projekt. Gesine Gold wurde mit dem umfassenden Branding beauftragt.
From the outset, it was clear that this branding project was more than just a classic corporate design development. It was about creating an entirely new hospitality concept, a new world.
First and foremost, the task was to define the story, visions, and values of the brand, to narrate the grand theme around the name: Bar Hamburg and City of Hamburg. Gateway to the World. Sea, home port, sailors, feeling arrived, comfort, modernity, and tradition. Food and drinks. This distinct world became visible and experiential.
Das ganzheitliche Branding umfasste die Wort-Bildmarke, die Farbwelten, die Hausschriften, Getränke und Speisekarten, Leitsysteme und die Marke im Raum. Die 2- und 3- Dimensionalitäten der Marke inspirierten sich gegenseitig, da sie miteinander entstanden. Die Raumsituation wurde in der Fläche interpretiert und das Corporate Design beeinflusste wiederum das Raumkonzept und entstand in der Zusammenarbeit.
Bar, lounge, restaurant, and deli – later sushi bar – functioned as architecturally separate areas within a shared spatial concept. As a result, a highly distinctive project was realized, becoming a concise brand in the realm of upscale hospitality due to its clear and analytically consistent design language.
Here, guests experienced an extravagant gastronomy as a brand, through an array of subtly maritime-inspired impressions. Similar to a sea voyage. A journey through different layers. Every detail stemmed from the same spirit. Welcome aboard the home port!
Awarded by the Art Directors Club in the Corporate Design category.
CREDITS: Photographs by Gerhard Linnekogel and Jan Wäller.
Bar Hamburg
brand workshop
analysis
brand vision
Brand Strategy
Corporate Identity Beratung
Corporate design development
Produktentwicklung/Packaging
Bar Hamburg. City of Hamburg. Gateway to the World.
Bei der Bar Hamburg handelt es sich um ein sehr hanseatisches Projekt. Gesine Gold wurde mit dem umfassenden Branding beauftragt.
From the outset, it was clear that this branding project was more than just a classic corporate design development. It was about creating an entirely new hospitality concept, a new world.
First and foremost, the task was to define the story, visions, and values of the brand, to narrate the grand theme around the name: Bar Hamburg and City of Hamburg. Gateway to the World. Sea, home port, sailors, feeling arrived, comfort, modernity, and tradition. Food and drinks. This distinct world became visible and experiential.
Das ganzheitliche Branding umfasste die Wort-Bildmarke, die Farbwelten, die Hausschriften, Getränke und Speisekarten, Leitsysteme und die Marke im Raum. Die 2- und 3- Dimensionalitäten der Marke inspirierten sich gegenseitig, da sie miteinander entstanden. Die Raumsituation wurde in der Fläche interpretiert und das Corporate Design beeinflusste wiederum das Raumkonzept und entstand in der Zusammenarbeit.
Bar, lounge, restaurant, and deli – later sushi bar – functioned as architecturally separate areas within a shared spatial concept. As a result, a highly distinctive project was realized, becoming a concise brand in the realm of upscale hospitality due to its clear and analytically consistent design language.
Here, guests experienced an extravagant gastronomy as a brand, through an array of subtly maritime-inspired impressions. Similar to a sea voyage. A journey through different layers. Every detail stemmed from the same spirit. Welcome aboard the home port!
Awarded by the Art Directors Club in the Corporate Design category.
CREDITS: Photographs by Gerhard Linnekogel and Jan Wäller.
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Contact us today to embark on the journey together, to build your luxury brand and transform it into a true icon of luxury – because true beauty resides in the details, and at Gesine Gold Branding, we specialize in uncovering precisely that beauty and communicating your quality and values, so that you can become a shining star in the premium and luxury segment!
We look forward to an informal initial conversation over a cup of tea in the living room of the Grandhotel Vier Jahreszeiten or simply a Zoom call with you.
