PUNK goes LUXURY
The agency developed a rebrand of the logo for fashion designer André Borchers.
The original wordmark required stylistic and production excellence to position the brand in the luxury segment. The wordmark now stands out with a clear reduction and deliberate break. The subline denotes the birth year of the fashion designer, playfully nodding to the concept of “establishment.”
The brand “ANDRÉ BORCHERS” is now present in international concept stores such as Colette in Paris and Gassmann in Zurich.
ANDRÉ BORCHERS
brand workshop
analysis
brand vision
Brand Strategy
Corporate Identity Beratung
Corporate design development
PUNK goes LUXURY
The agency developed a rebrand of the logo for fashion designer André Borchers.
The original wordmark required stylistic and production excellence to position the brand in the luxury segment. The wordmark now stands out with a clear reduction and deliberate break. The subline denotes the birth year of the fashion designer, playfully nodding to the concept of “establishment.”
The brand “ANDRÉ BORCHERS” is now present in international concept stores such as Colette in Paris and Gassmann in Zurich.
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Contact us today to embark on the journey together, to build your luxury brand and transform it into a true icon of luxury – because true beauty resides in the details, and at Gesine Gold Branding, we specialize in uncovering precisely that beauty and communicating your quality and values, so that you can become a shining star in the premium and luxury segment!
We look forward to an informal initial conversation over a cup of tea in the living room of the Grandhotel Vier Jahreszeiten or simply a Zoom call with you.
