Gesine Gold by Esther Haase
Gesine Gold
We turn brands into gold through excellent branding. We are experts in holistic strategic brand development in the PREMIUM & LUXURY SEGMENT and advise you on your communication strategies and strategic brand management. Through our brand model THE LUXURY STRATEGY, we create sustainable and measurable value enhancement for your company.
— GESINE GOLD
GESINE GOLD has extensive national and international design and management experience in the field of branding. With her trendsetting designs and visionary strategies, she has been creating unique brands since 1996. Excellence, passion, radical and visionary ideas are the core of her brand icons, which have a radiant presence in the market.
She completed her studies in comprehensive, scientifically oriented communication design at the renowned “Folkwang” University of the Arts. From 1989 to 1995, she studied design theory, art history, media philosophy, typography, advertising, graphic design, and photography. She studied under design theorist Hermann Sturm, dean Paul Schüllner, trend researcher Peter Wippermann, media philosopher Norbert Bolz, advertiser Coordt von Mannstein, sign professor Otto Näscher, photographer Inge Osswald, and typographer Volker Küster, among others. Her diploma thesis involved a scientific exploration of communication for museums, where she developed a CI strategy, holistic identity, products, campaigns, and exhibition designs for the Children’s Museum at the Wilhelm Lehmbruck Museum in Duisburg.
She graduated summa cum laude with this work and, after spending time abroad, founded her first design studio in Hamburg: “Gesine in Hamburg / Friends of Good Taste.” She subsequently won the relaunch of Münster Osnabrück Airport. For several years, she led the comprehensive relaunch and developed a ZEN branding strategy for the airport in the Münsterland region. For this project, she received the IF Design Award in Silver for Innovation.
As a brand strategist, Gesine Gold has since developed the comprehensive relaunch of luxury brands Iris von Arnim and Bethge Hamburg, transformed Bückeburg Castle and Fürst Schaumburg into brands, developed the corporate design for the York Prinz zu Schaumburg Lippe brand, designed the branding and packaging design for the Japanese premium green tea Keiko, and created the branding for an innovative medical & beauty brand, Bionic Nutrition Design. She has worked for Rena Lange, Otto Kern, André Borchers, and Jette Joop. Her brand expertise in the upscale hospitality sector is demonstrated by her work on the branding of the World Stage at the Hamburg Thalia Theater, Bar Hamburg, Poletto, Au Quai, and Schauermann. She then worked as Creative Director at Martin et Karczinski, Haefelinger and Wagner, and Sieger Design at Harkotten Castle.
In 2012, as managing partner, Gesine Gold founded the Gesine Gold Branding GmbH. The brand strategist regularly hosts a FRIENDS OF GOOD TASTE Salon Privé and lives in Hamburg.
THE TEAM / THE FDGG
(FRIENDS OF GOOD TASTE) GROUP
In addition to the team of highly specialized freelance employees, a network of external professionals works for the branding agency. This network of like-minded individuals – the FRIENDS OF GOOD TASTE – meets the agency’s high standards for passion, excellence, character, integrity, and cultural education. As a result, clients receive the expertise of highly specialized specialists that many large agencies cannot provide. GESINE GOLD BRANDING and the FDGG Group take care of project implementation and overall responsibility. The agency offers the entire spectrum of brand development and realization, advising clients from analysis and vision finding to the brand creation process and the entire implementation of future corporate or product identity.
THE FDGG SALON PRIVÉ
In the spirit of the 18th/19th-century salon culture, GESINE GOLD / FDGG hosts a 21st-century Salon Privé for selected participants in the exclusive circle of friends “Friends of Good Taste” to exchange thought-provoking ideas. The meetings are occasionally accompanied by lectures and readings by selected personalities of private and public life, ladies and gentlemen of social and intellectual relevance.
As a hub for new ideas and strategic alliances, a limited number of changing participants from various areas of sophisticated life are invited to exchange stylish conversations in private spaces in Hamburg at irregular intervals.
The prerequisite is a shared living values and ideas: “Attitude, Morals & Ethics,” sharing spirit, wit, style, creativity, vision, and inspiration. A new culture of 21st-century excellence.
“The form of sociability as art: the conversation itself is the art of the salon, the art of sociability.”
