Geroma Löw
THE NOBLE WORLD, founded by Geroma Löw, stands for spatial stagings and holistic worlds at the highest level for a sophisticated and discerning clientele. Her husband, Klaus Löw, operates as the Operational Manager behind the scenes, managing project management. The couple employs a network of the world’s best creatives and craftsmen for THE NOBLE WORLD.
Each interior design created by Geroma Löw represents a carefully thought-out, emotionally and intellectually profound composition in which the cosmopolitan designer condenses influences from different cultures into a world-spanning sense of living with unique allure.
CROSSING BORDERS BETWEEN STYLE EPOCHS
THE NOBLE WORLD stands for sustainability, hand-selected furniture and accessories, excellent quality of building materials, fabrics, and colors, as well as their perfect craftsmanship. With lovingly restored heirlooms and high-quality, hand-picked antiques, Geroma Löw integrates the iconic aesthetics of past epochs into modern living concepts. Thus, the boundary-crosser between worlds playfully demonstrates that unique design and class retain their validity over centuries and can be reimagined in new contexts.
At the same time, she combines living concepts and style elements from different living cultures - a cross-over of European, Asian and Oriental influences. Every ambience she creates builds bridges between cultures, subversively expanding the mindset that is often frozen in familiar forms of living and opening it up to a global, inspiring living culture that invigorates both mind and soul. Her productions naturally represent the attitude to life of the growing community of an urban, cosmopolitan, well-traveled clientele.
She combines her gift of staging an ambience as a global work of art with seemingly effortless routine with a high level of sensitivity for the living needs of her clients.
EXPLORING THE NEEDS AND THOUGHTS OF CLIENTS
Empathizing with the clients’ mindset, their emotional needs, exploring their preferences for colors, patterns, and textures down to the smallest detail is for the Hamburg-born designer the “perhaps most beautiful and exciting part of my work.”
When implementing the living concepts developed in this way, the designer offers her clients the best of the many worlds in which she herself was once at home. Geroma Löw grew up in Brazil and has lived and worked in Germany and Italy as well as in Taiwan, Singapore, Dubai and various countries in the Arab and Middle Eastern world.
Based on her global experience, she offers her clients the highest level of expertise in all areas of international interior design. Her rooms demonstrate a stylistically confident aesthetic down to the smallest detail, composed from the most diverse cultural influences, with a haunting presence and radiance.
Each piece of furniture and accessory stands and works on its own, telling its own story, inspiring and enchanting in equal measure with its sophisticated design, exquisite materials and excellent manufacturing.
EACH OBJECT UNFOLDS ITS MAXIMUM EFFECT
But it is above all the context carefully arranged by Geroma Löw, the sophisticated interplay in the juxtaposition of Western and other cultural influences, in which each object unfolds its maximum effect and becomes part of the overall work of art.
Various carefully installed light sources enhance the desired atmosphere. Depending on the mood, spotlights can be used to illuminate individual objects and haptics - creating ever new scenarios with different effects and statements.
LIFE WAS HER TEACHER
Geroma Löw developed her globally inspired, holistic aesthetics through her long stays in various cultural circles. Her early years were spent on her uncle’s tea plantation in Brazil. The warm climate, people’s zest for life, and especially their love for vibrant colors are among her most formative childhood memories. "I loved the colors of my mother's many lipsticks so much that I bit them off to inhale them," she recalls. And it was always a special experience for her when painters repainted the walls in the house. "I watched them work all the time and always found it fascinating how a room could change its character thanks to a new color."
ITALY – ACCELERATOR FOR TASTE FORMATION
Returning to Germany catapulted her into a new, initially perceived as dreary, present. She exchanged the comparatively cooler temperatures, dull light, and muted colors of her homeland for a study period in Italy: In Milan, she completed her education at the illustrious fashion school “ISTITUTO MARANGONI”. There, she immersed herself in the vibrant world of a global metropolis, with an overwhelming wealth of music, art, and architecture.
This time was an excellerator of taste far beyond the world of fashion, in which I was primarily active at the time," says Geroma Löw. Her encounter with Venice's then art president "Signora Degan", whom she visited several times in her Venetian villa adorned with countless precious works of art, contributed to this.
From her, she learned to think holistically and down to the last detail - with regard to every creative object. "A sketch of an idea is not enough to bring a fashion collection or a room to life. Every concept only comes to life if I can name, describe and, above all, FEEL every little detail right from the start," says Geroma Löw.
Her years of study in Italy, which she completed with a Prèt a Porter collection, laid the foundation for her cosmopolitanism. No matter where fate would take her for many years to come. As she did in Milan, she wanted to immerse herself in the history and culture of her host country from day one, exploring its essence from everything she encountered there from the very first moment: The mentality of its inhabitants, their music, architecture, painting, arts and crafts or typical materials and their traditional production and processing.
ASIA – LOVE FOR DETAIL AS PRINCIPLE
In Taiwan's capital Taipei, she lived like the locals: in a small apartment on tatamies, the country's typical bast mats, a legacy of the Japanese colonial era. She worked with the country's traditional silk fabrics, making elaborate evening wear, dresses, blouses and skirts for the ladies of the International Women's Club. She also presented her collections at fashion shows and set up her own sales organization.
In Singapore, where she moved a year later, she taught at the International Fashion School La Salle. At the same time, she discovered her love for Japan. Through her Japanese friend Akiko Silva, she got to know the country's culture better and created a kimono collection from vintage pieces. "Perfectionism in detail, called IGIKAI, became the leitmotif of my life and my creative work through this experience".
From the end of 1991, she was able to apply her lessons in IGIKAI at the Italian luxury company LORO PIANA. "As a stylist, I honed the LORO PIANA silhouette for local tailors," she recalls. She received her training at the company's Italian headquarters: Signore Barberi - master of bespoke tailoring and guardian of the LORO PIANA silhouette - taught her what was important: quality at all levels. Only the best materials combined with a perfect fit and harmonious proportions ultimately create the overall impression of "excellence", the perfection of the textile silhouette down to the last detail.
DUBAI – CULTURE SHOCK AND NEW BEGINNING
Dann der Kulturschock: Ende 1992 lernte sie eine völlig neue Welt kennen: Dubai.
Then came the culture shock: At the end of 1992, she encountered a completely new world: Dubai. At that time, the current metropolis consisted of merged Bedouin villages, a World Trade Center, bungalows with walls around them, lots of sand, and the turquoise blue sea.
She quickly faced up to these controversial conditions: just a few weeks after her arrival, she was already organizing product developments and collection lines for international fashion companies. She supervised their production in countries such as Pakistan, India, Bangladesh and Cambodia. "I never wanted to feel like a stranger in these foreign cultures," says Geroma Löw.
In both India and Pakistan, she became acquainted with a new, previously unknown splendour of colors, as well as the finest handicraft and weaving techniques, which deeply impressed her. This experience then led her deeper and deeper into the field of interior design. "This comprehensive discipline enables me to think without boundaries, to break with conventions, to think outside the box and to stage objects in other contexts."
DESIGN EXPERT AND ENTREPRENEUR
Her friend and mentor Anneke Buker Wirl supported her on this path. Geroma Löw met the fine art expert for Far East and South East Asia in 1992 in Dubai at an exhibition in the Majilis Gallery.
Her selection included collectibles, small pieces of furniture such as chests, chests of drawers, consoles, art, sculptures and antiquarian pieces with high decorative value. The idea for a collaboration was obvious: by bringing in Geroma Löw's expertise in textiles, they were able to stage their holistic interior concepts on the premises of AATI, the most important furniture supplier at the time. In addition to visitors from all over the world, local sheikhs were also regular customers. Some of them were soon to grant the entrepreneurs insights into their palaces.
INDIA - JEWELRY DESIGN FOR ARMANI AND VERSACE
On a trip to India - where she was looking for decorative objects and fabrics for another exhibition at the AATI - Geroma met Löw Munnu, the owner of the Gem Palace in Jaipur. Through him, she learned a lot about Indian customs and stylistic elements - for example
window decorations with light, batiste-like fabrics. The Rembagh Palace Hotel in particular was a wonderful inspiration. Together they visited the best craftsmen in the region, including block printers, screen printers, cashmere embroiderers, dyers, ceramic factories and tile painters.
Munnu, who also owns the largest craftsman's workshop for precious and semi-precious stones in Jaipur, inspired GEROMA Löw to design jewelry. Together they created new pieces of jewelry with sapphires, emeralds, gold and silver from antique jewelry from Maharjas. Some of their jewelry was later sold to Giorgio Armani or Versace Geroma Löw: "This journey was a bit like a fairy tale from a thousand and one nights.
THE NOBLE WORLD
– WHERE EXCELLENCE COMES TOGETHER
Under the umbrella of THE NOBLE WORLD, Geroma Löw now combines three creative disciplines at the highest level: textile expertise, interior, and jewelry design. The locations of the company are Germany, France, and England. Their network with excellent craftsmen, art and antique dealers worldwide enables them to fulfill even the most sophisticated desires of discerning customers.
THE NOBLE WORLD - The essence of excellence.
