After the analysis, the vision finding, the brand workshops and the creation phase, the realisation - within the framework of strategic brand management - is decisive for the success of the brand. With regard to the realisation of the developed corporate design, we advise our customers not to save money at the wrong end. Finishing processes are often cost-intensive and excellent paper qualities cost more than cheap materials. However, the strategic positioning process involves a clear decision in favour of quality and sustainability. Every little detail counts in order to build a strong and relevant brand in the market that has appeal.
THE HATTER OF THE BABYLON BERLIN SERIES
INSPIRATION: The fabulous hat designer Fiona Bennett has designed all the hats in the series Babylon Berlin and so I wanted to take part in this