Why is the concept of luxury so often misunderstood? An attempt to approach this question using the Bückeburg Castle branding project.
Luxury, as the great scholar Werner Sombart defined it, is any expenditure that goes beyond what is necessary. He then went on to distinguish between quantitative luxury, which is synonymous with the waste of goods, and qualitative luxury, by which he meant all the refinement of goods that is superfluous for the fulfilment of the necessary purpose.
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INSPIRATION: The fabulous hat designer Fiona Bennett has designed all the hats in the series Babylon Berlin and so I wanted to take part in this
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A - constantly expanding - collection of inspirations for our work in the field of brand development in the luxury segment.
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